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We offer a full range of concept screening and concept testing techniques and have extensive experience in both consumer and B2B markets. For example, this includes food and drink, FMCG, technology, travel and financial services. Our IdeaProbe tool uses system 1 thinking to focus on the emotional aspect of decision-making within short time frames. Concept & Design Tests allow you to provide multiple avenues of looks and ideas, to understand the different levels of appeal and interest from your consumers; it can also provide you with meaningful data towards perceived features and benefits to price perceptions, so you can truly relate your product into how it would fare in the shop. These early adopters allow you to understand and realise from a early stage whether there's traction behind an idea, and safe yourselves from the potential of an embarrassing flop.